The objective of this research was to study the behavior and attitudes of consumers from\nthe United Arab Emirates towards using the World Wide Web (WWW) for ordering food online,\nas well as their perception of social mediaâ??s (e.g., Facebook, Twitter, Instagram, and WhatsApp)\nimpact on increasing their knowledge about their food quality options. This research question targets\nsocial mediaâ??s role in aiding consumer decision-making with regard to enhanced food quality choices\nand thus enhanced food security. The results of this study showed that about 50% of the respondents\nfrequently use a website to order food online in the study area. The analysis of the survey results\nshowed a strong correlation between the frequency of food ordered online by consumers and the\nnumber of consumers who sought specific information about food quality, such as those who wished\nto obtain information about special diets for both medical and non-medical purposes. A strong\ncorrelation was also found to exist between the frequency of ordering food online and consumers\nwho often inquired about buying organic food. Furthermore, the authors found the potential and the\nneed for more transparency and enhancement when exchanging information between online food\nproviders and consumers, in order to achieve the countryâ??s food security goal of better consumer\naccess to food quality information.
Loading....